Why Your Eye Surgeon Needs to be Local-Part 3

Corporate medicine has its benefits and its downfalls. In regards to the refractive surgery field, there are more downfalls to a corporate practice than there are benefits. Last week we discussed the availability of other vision correction procedures and why this is important. This week we will look at technology.

Technological Differences

LASIK has been around since the late 1990s, and since then, technology has been improved, advanced, and refined, all to increase the customer experience. There are many options today for LASIK technology, some still using a metal blade while others are 100% blade-free. While all of the technology is safe for your eyes, the benefits of the newest technology often reduces the risk of side-effects and may result in faster healing times.

If you want the optimal outcome for your eyes, selecting a doctor that uses the most advanced and latest equipment is the best option. However, not all doctors have access to this equipment. Take doctors that work at a corporate LASIK practice, for example. They don’t even get to choose which equipment they use to perform your procedure. They have to use the equipment provided to them by their board of directors. They may know the convenience and benefits of newer technology, but they have no say when it comes to what they get to use.

In contrast, a doctor who owns his/her own practice gets to choose the technology they use in their practice. They have 100% authority over what tools and technology goes into the practice. This makes them accountable to their patients and the patients’ outcomes. If they provide inadequate technology and the outcomes aren’t the best, they’ll lose out on new patients.

Not all doctors will provide the best technology. Some doctors don’t want to make the investment so they will continue to use outdated technology on their patients. When you visit a new LASIK practice, make sure to ask about the technology that the doctor will use. Understand your options and why that doctor chose the technology that they use at that practice. The technology and the doctor’s previous patient outcomes may mean the difference between an exceptional LASIK experience, and something else.

Happy Thanksgiving!

Happy Thanksgiving from Lipstock LASIK & Cataract Center. We hope you have a wonderful and safe Turkey Day!

Why Your Surgeon Needs to be Local-Part 2

Corporate medicine has its benefits and its downfalls. In regards to the refractive surgery field, there are more downfalls to a corporate practice than there are benefits. Last week we discussed the difference between the doctors at each type of practice. This week, let’s look at the services offered.

The Right Procedure for Your Eyes

Another big difference between local and corporate owned practices are the services they offer. When a corporate practice is set up, it’s one of hundreds, maybe thousands of locations. In order to keep control over the brand name, these practices only offer a very small number of services, sometimes just LASIK and nothing else. Performing LASIK on patients that are not excellent candidates increases the likelihood of side-effects and less than optimal outcomes.

By providing only one service, the headquarters can ensure that each practice is exactly the same, offering the same service, providing the same website, and the same marketing and advertising collateral. They also don’t have to worry too much about training doctors who don’t know anything other than LASIK. This brings the cost of operation down for them and allows the board of directors to earn more money.

All of this is quite the opposite for a local doctor and local practice. The doctor (or a small group of local doctors) decides to open up a practice in order to improve the eye health of the community. The doctor will spend his/her own money because they know they can provide excellent eyesight to their patients. They are vested in their community because they know the people and they care about them.

These doctors will offer different types of services because they know that the best care that can be provided isn’t through one single solution. LASIK isn’t the best procedure for someone with very thin corneas. A patient with this issue may be better suited for PRK. Some patients may not be suited for laser vision correction at all. If this is the case, there are other options but usually only provided by a local ophthalmologist.

A local ophthalmologist can decide which procedures to offer his/her patients. They will be the one responsible for your treatment and follow-up care and they wouldn’t provide anything less just to earn a dollar. They are held accountable by their patients, not a board of directors looking to make a profit.

This all points to a new consideration on your quest for excellent vision:

Would you rather have vision correction performed on you that may not be right, but it’s all the practice offers? Or would you want to be fully examined by the surgeon performing your procedure who can offer other proven procedures that may actually be better for the health of your eyes?

Check back in next week when we continue this topic and discuss Technology.